5 Questions For Jordi Pages

It’s that time again where we interview an artists with just 5 questions. The artist we focus on is Jordi Pages, an extremely talented, extremely creative and extremely humble motion graphic artists. We mainly focus on Jordi’s latest film, ‘Ments’ but I’m sure you’ll pick up some useful tips if you read the whole of this interview.

1) Let us know a bit about yourself, what you do and what inspired you to do 3D work?

I’m from a little town in Costa Brava, where I grew up next to my uncle who has always been really into filming and doing his own edits and all that stuff…I guess part of his passion for it was passed into me so when I had to decide what to study I went to Barcelona to do an Electronic Arts and Digital Design degrees. It was by that time when technology started to develop quite fast and so did the industry of design. Tools like flash, After Effects and 3D max where more common and didn’t need such powerful machines, so we started to experiment with them. I really enjoyed any thing I was learning in my degree like graphic design, programming, web…but there wasn’t any thing in particular that I wanted to spent all the time doing, until I went to Offf and I saw the very first works that Dvein was doing. That really got my attention, it wasn’t animation, filming, commercials or any thing I had seen before, it was a new way to use the tools that where around me, a new for of art, born from the evolution of technology, and I was fascinated by it. Since then, all my passion and energy has been focused to Motion Design.
After that I went to London and I stared to develop my own projects experimenting with C4D and After Effects, seeper found some of my works through the Behance Network and I started to collaborate with them producing motion graphics for architectural projection mapping. That was the first time I was paid for doing something that I love. My time at seeper is now over and developing myself as a designer / director working as a freelance.

2) What reasons do you have for creating your short ‘Ments’ and is there a story behind it?

There is no particular reason for the creation of “Ments”, is a combination of little things that lead me to produce such a piece. The last two years and a half I’ve been only production projection mapping projects, and almost all of them on an architectural level. So all the projects where conditioned by the projector’s brightness, the way we used the features from the building, the kind of textures, lighting, cameras, the amount of detail… So for quite a long time I felt the urge to develop a project where I could create a whole new world from scratch with lots of detail, gradients, soft shadows and elaborated textures. One of these days I was drawing some sketches and I created these two shapes with warts and really screwed up, at some point I saw a two faces looking at each other and I started to experiment with C4D to recreate that same texture and feeling. While experimenting I started to get some really interesting movements and from there came the idea to make them look as if they where conversing with each other in some sort of unknown language, then I showed the style frames and animatics to David and Tom from Echoic Audio, they got on board and the production for Ments started.

3) Could you let us know a bit about how you animated, your inspiration for the use of colours and what lead you to choose the camera angles you did?

As I mentioned before in projection mapping every thing has to be really bright and contrasted to compensate the low brightness of the projector, so I wanted to do something really subtle and soft. With that in mind I started to create the environment and textures for the creatures and they had these look and feel as if they were underwater coating really slowly so I adapted that feeling to the environment, applying some volumetric light and caustics and that bluish tone, that lead to that lighter tone for the skin of the creatures to get that sort of creepy alien feeling.
Then I created a couple of animations and expend some time looking for interesting angles and nice compositions for the different points of the animation and placing a camera on each one of these points. Once the cameras for the animatic where set, I applied a general light set up that created the basic illumination for the scene with the caustics and volumetric lights, then I created a different light rig for each one of the cameras creating hi-lights, speculars and interesting gradients to improve the final look of the image.

4) I love the way the animation reacts with the sound. Could you let us know a bit about the music and the reason it was chosen for the film?

The sound is a genuine creation from David and Tom from Echoic. This is the first time I’ve collaborated with a sound studio to create custom sound design for the my work and the experience has been amazing. I approached the Echoic with five style frames and a rough animatic and they loved the idea. I showed them some references of ideas I had in mind, but mainly I wanted them to do their own interpretation of the environment and characters, and they did a great job. We kept updating each other with new animatics and soundtracks as the project was evolving to get that feeling of sound-sync, dramatic and deep atmosphere.
Thanks to Echoic work the finished piece was much more impressive, the visuals on their own are no where near as immersive. I would like to encourage every one who is producing his or her first pieces of motion design, to instead of picking a track or song, do some research and send a few emails, there are lots of sound designers at their early days looking for motion designers on Vimeo or other networks to collaborate with them and create custom sound for their visuals, you just need to look for each other, find a way to collaborate and take your projects to the next level.

5) And finally what pieces of work do you have planned for the future?

I just left my full-time job at seeper to try the freelance experience so I don’t really know what is going to happen in the near future. What I do know is that our industry is growing really fast and each day there are more talented designers out there, I would love to meet all of them to share and learn our knowledge, so I can keep coming up with new ideas and develop my style as a designer, and maybe I’ll be able to expend the rest of my life doing what I love the most. Thanks a lot to every one for all the support and kind words.

I’m sure you’ll agree Jordi Pages has a very unique artstyle which is reflected in the short film ‘Ments’. Regardless of what happens to him in the future, I’m sure he will continue to produce fantastic work. If you’d like to find out more information about Jordi visit his website here.