Fantastic work on this image by the team at Taylor James. Check out the making of video on their site which has a few behind the scenes images.
Landscapes with a twist strike a cord with drivers in this far-reaching press and poster campaign. JWT’s concept required real and imagined worlds to unite.
Taylor James worked up a 3D model to prove the concept at pre-production stage, and then Andy Glass went to shoot at Atlantic Road, Norway, and in the Docklands, London, whilst we developed the CGI. This seamless integration of disciplines, and a little retouching magic, shows how an intelligent approach from the start can bring a concept alive.(more…)
Print and digital campaign for the rebranding of Sport Channel ‘Al Jazeera’ to ‘beIN Sports’. Taylor James handled all the sports photography, CGI integration and post production. The schedule was challenging but they were able to adapt their pipeline to fit the exact requirements and time the agency had, and the results are stunning. Here’s how they did it.(more…)